“Coffee is for closers.” This unforgettable line from Glengarry Glen Ross stirs up emotion in most salespeople - for some positive and for others negative. As the year draws to a close, it’s time to channel that same energy to close strong, on your terms.
Here are three simple ideas to help you close out the year with purpose and momentum.
1. Adopt a Finisher's Mindset
Think of any of the greatest athletes - Jordan, Kobe, Serena, Brady, and others. They didn’t just play – they closed games, LOTS of them! It’s mindset, and it’s critical in sales too. Focus on what you can control: activities, preparation, meeting execution, etc. while the competition takes a break.
2. Leverage the Holiday Season
The holidays are full of opportunities to connect with clients on a personal level. Use this time to express genuine gratitude, send thoughtful messages, and strengthen relationships. Until AI completely takes over, it still comes down to humans interacting with humans. Be genuine about building relationships.
3. Recharge for the Road Ahead
While points 1 and 1 encourage extra hard work, high performance requires balance. Amid the hustle, carve out time to reflect and recharge. Prioritize activities that help you reset – whether it’s spending time with family, travel. or practicing mindfulness. Recharging now sets the tone for a powerful start in the new year.
As you close out 2024, bring the focus, energy, and grit of a true closer. And get that coffee you’ve earned!
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